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Want to Entice More Web Visitors to Buy From You?
Are you umming and ahhing about what to write on your home page? And you’re struggling to decide what should go on your about page?
How to Write Seductive Web Copy takes the stress out of your copywriting. This practical book takes you through a step-by-step process to write your own website texts.
You can use this guide to write copy for your new website or to update existing web copy.
This book doesn’t just tell you how to write, it also helps you decide what to write. It has been described as probably the most practical guide you can find about writing web copy.
A 6-Step Process for Writing Persuasive Web Copy
Take a structured approach to writing your web copy; and ensure you don’t miss any important sales messages. This guide explains six steps for writing web copy that sells:
Each chapter includes one or two assignments. You can plan, write, edit, and optimize your web copy while reading this book.
Want to Write More Persuasive Copy? And Turn More Web Visitors Into Customers?
How to Write Seductive Web Copy also includes:
- 6 web copy mistakes you must avoid
- Templates and examples of good headlines
- 3 simple techniques for writing more persuasive copy
- Tips on taking away objections to buying from you
- A 26-step editing check list to supercharge your web copy
This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. This guide is easy to read and fun.
Why a Book Specifically About Web Copy?
Writing for the web is different from writing for print. Web visitors are usually in a hurry. They glance at your web pages before deciding whether to click back or not.
Your web copy needs to entice “scanners” to start reading; and then it needs to persuade readers to get in touch with you, to sign up for your e-newsletter, or to buy from you. That’s exactly what this guide helps you to do: Learn how to write copy that converts web visitors into business leads.
Ready to start writing web copy that sells?
You don’t need any copywriting or marketing experience to benefit from the advice in this book. Use this guide to improve existing web pages or to create seductive copy for new web pages.
This guide helps you to plan, write, edit, and optimize your website copy. It helps you to write web copy that converts web visitors into business leads and customers.
Scroll to the top to download this Kindle book now
- Sales Rank: #45919 in eBooks
- Published on: 2013-06-21
- Released on: 2013-06-21
- Format: Kindle eBook
Most helpful customer reviews
14 of 15 people found the following review helpful.
`Write web copy that converts web visitors into business leads and customers.'
By Grady Harp
Henneke Duistermaat states in her introduction ` The secret to great copywriting is to know WHO you want to entice with your copy and to understand what it is they're looking for. That's why a large part of this guide is devoted to researching and deciding who you want to seduce (you ideal reader) and what entices the (the benefits you offer).' One of the many reasons this book is so helpful is the technique Henneke uses to deliver her information. Look at the title - it contains the word `seductive', and that is precisely how we learn to personalize what we write to get the results we want. The format here is very much like meeting a person who interests you, making the right appearance and approach to introductions, finding out what they are like, their preferences and differences, what they want - all the usual dating data. And this technique works exceedingly well! It even makes the process Henneke one we feel we already have mastered on an interpersonal level and then translates that into writing web copy.
The layout of this book is meant to be absorbed not in a single reading, but over a period of time form a week to three weeks so hat all the information becomes natural and a part of new thought processes. The book is divided into six steps:
Who are you writing for?
Benefits and Problems
Your Value Proposition
How to Write Persuasive Web Content
How to Edit Your Text
How to Optimize Your Web Copy for Search Engines
Under each of these topics is a plethora of information on how to understand and solve all the bumps in the road that keep your writing form being seductive! There are tips given at book's end that give an idea of the content: De-clutter each web page and simplify your navigation, Have a lot of white space to create and inviting environment, Use color and font size to show what's your most important information, Promote readability with large, easy to read fonts, and Guide your visitors with clear, stand-out calls-to-action.
It would be difficult to imagine not having this book at your side when entering the field for start up web business or improving current web appeal. It is a treasure chest of information, ideas and solid instruction. Grady Harp, July 13
6 of 7 people found the following review helpful.
Great for Startups who want to write their own Web Copy
By Mohammed
There are a lot of books out there on copy writing, but very few focus on writing copy for the web.
Henneke has taken the most important principles of persuasive copywriting and showed how they can be adapted for the web. This book is especially great for startups who want to do write their own copy for their website. In this book you'll learn how to:
* Profile your target reader
* Identify their problems
* Express your product's benefits
* Craft your value proposition
* Make web copy persuasive
* Edit your copy
* Optimize it for Search Engines
Reading the book, I can sense it's come from years of practical experience and the best part is that it's short & succinct. The book also includes a special bonus of worksheets that you to help implement what you've just learnt.
5 of 6 people found the following review helpful.
Lots of great tips for copy writing or writing in general
By Nick Vulich
The book is about copy writing, but it has a lot of great tips for eBook writers as well.
1) Use short simple words and sentences.
2) If you find yourself using big words, go back and use a smaller word.
3) Write as if you are talking to a 12 year old.
4) Readers don't really read. They scan or hunt through your pages to see if they contain copy that interests them. Use plenty of headings, sub-headings, and bullet points.
The book likens copy writing to dating, and each chapter has one or two exercises to help you practice the skills you are learning. I've got to admit, I'm too much of a lazy ass to do that.
Like I said, I will use a lot of these tips when I'm writing my eBooks. They should help me to write clearer and more compelling copy. I also think it will help a lot for writing my book descriptions.
For $2.99, you'd be crazy not to give this book a read.
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