Ebook Consumer Behavior: Building Marketing Strategy, by David Mothersbaugh, Delbert Hawkins, Roger Best
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Consumer Behavior: Building Marketing Strategy
- Sales Rank: #303322 in eBooks
- Published on: 2015-09-04
- Released on: 2015-09-04
- Format: Kindle eBook
About the Author
Del I. Hawkins BBA, MBA, PhD
Del is C. H. Lundquist Professor of Marketing and Chair of the Marketing Department at the University of Oregon. He has served as Director of the MBA Program, Director of the Lundquist Center for Entrepreneurship, Director of the Oregon Executive MBA Program, Interim Director of the Museum of Art, and Associate and Acting Dean of the Lundquist College of Business at the University of Oregon. He has also taught at Southern Illinois University, Xiantan University (PRC), the Netherlands School of Business, in Boston University’s Overseas Program, Xiamen University (PRC), and the Institute for International Studies and Training in Japan.
Del has written a number of business cases and numerous journal articles as well as three widely used college textbooks.
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